ROLE OF A CELEBRITY IN FASHION

                                            ROLE OF CELEBRITY IN FASHION


INTRODUCTION.

Fashion plus Celebrities is become a new trend, as now people follow celebrities and are keen to know what they wear and how they style from Clothes,Brands, Designers and Makeup & Hair everything is noted by the media and people and reviewed on a Good or Bad note. So being a celebrity costs a lot of effort and they have to carry themselves with fame and simplicity. Nowadays, another major Side Business is playing role with these Celebrities launching their own fashion labels and brand and it is easy for them as they have Fame,Money,Networking,PR,Branding and Emotional attachment towards the people. So it makes it more relevant but there are flaws too even thou few celebrities have  a huge following failed in their Clothing Line. 


“You see, most people don’t understand the fashion business. You start a brand and you make it hot! And then you start licensing out the name to other companies to create more products and that helps to build your brand and your company. That’s how you get to the billion-dollar mark.


Fashion relates in about every aspect of ENTERTAINMENT you can think of, from Hollywood Actress, Pop Singers,Top Models,TV Presenters has stepped onto making their own Clothing Line.


What makes one into a celebrity? Some may say it's starring in a big-screen film or being cast for a TV-series role. But these stars prove that if you want to make bank, you hit the drawing board -- and the sewing machine.



Some of the A-List celebrities who made through the Line and some Failed...


SINGERS,ACTRESS,ACTORS,TV PRESENTERS & MODELS.


1.  50 cent and Marco Ecko - Ecko Unlimited & G - Unit

2.  Beyonce - House of Dereon

3.  Maddona -  4 brands - H & M, MG Icon LLC, Material Girl and Truth or Dare.

4.   Gwen Steffani - L.A.M.B
  5.   Kanye West - Pastel

6.   Justin Timberlake - William Rast

7.   Jessica Simpson - 

8.   Jay - Z

9.    Lindsay Lohan

10.  Snoop Dog - Rich and Infamous

11.  Jennifer Lopez - Sweet Face

12.  Sara Jessica Parker - 

13. Chris Kirkpatrick -   FuMan Skeeto

14.  Rihana

15.   Sienna Miller - Twenty8Twelve

16.  Kimora Lee Simmodns - KLS, Kouture by Kimora, and Fabulosity

17. Nicole Richie

18. Serena Williams
 etc..

Celebrity Fashion Lines are hot today! Many celebrities such as Sean P. Diddy Combs (Sean John) , Paris Hilton, Nicky Hilton (Chick by Nicky Hilton),  Rapper Fabulous (Rich Young Society), Jay Z (RocaWear), Justin Timberlake, Jessica Simpson, Kimora Lee Simmons (Baby Phat, KLS), Gwen Stefani, Jennifer Lopez, (J-Lo, Sweetface), Jill Scott (The Butterfly Collection) Hilary Duff, Russell Simmons (Phat Farm, The Russell Simmons Collection), Kimora Lee (Baby Phat), Kanye West, Beyonce (House of Dereon), LL Cool J. (Todd Smith), Milla Jovovich (Jovovich-Hawk), Pharell (Billionaire Boys, Ice Cream), Paula Abdul (Innergy Collection), Elizabeth Hurley (Beach), Anna Nicole Smith, Elle Macpherson, Nelly (Apple Bottoms), 50 Cent (G-Unit), have all started their own fashion brands. Apparel is big business. Celebrities want to translate their names into fashion brands hoping consumers will support. According to the Wall Street Journal - Apparel brings in over 180 Billion Years alone. 

CELEBRITY CLOTHING LINES A FAIL WATCH THIS LINK FOR MORE INSIGHTS

http://www.complex.com/style/2010/11/the-20-worst-celebrity-clothing-line-fails/  


Celebrities who is going Fab with thier Clothing Line...  


 Madonna  

Madonna is known for constantly reinventing herself, but her latest incarnation–fashion designer–might be the riskiest one yet. On June 22 the musician (along with her daughter, Lourdes) debuted sketches of a glam ’80s-inspired line of juniors clothing called Material Girl, which will go on sale atMacy’s this August. But celebrity fashion lines (like many celebrity recording careers) often have the lifespan of a gnat, no matter how well-promoted or designed.

    

Beyonce

Beyonce is so big that she officially goes by one name. And it does not matter what happens, she always manages to cause a stir. Let's be honest, who else can announce their pregnancy at the end of a performance and be lauded for it? Or who can make a song about non-committal men and turn it into an anthem? Only she can do such things and be considered among one of the classiest and dynamic women in modern popular music.

Beyonce has managed to also transition into film, fragrance, and fashion with a very high success rate. And she's managed to stay rooted quite literally. Her father, Matthew was her manager and her mother, Tina is her stylist and partner in developing her fashion label, House of Dereon named after her maternal grandmother. The tagline is Couture. Kick. Soul- reflecting the three generations represented in the label Tina, Beyonce, and grandmother Agnes Dereon Beyince.

Beyonce and her mother also have a spinoff label, Dereon targeting the Juniors' audience with lower prices. However, both labels are very similar so there are no overt differences in design. A common feature is the prominent use of labels and emblems reminiscent of architecture. What Beyonce and her mother also master is fitting the shape of a woman's curves without going too far.

However, the label has not been without controversy as the label's marketing of girls' wear was questioned because of it's blatant use of sexuality. While that has been an issue, it did not slow down progress of the label. But one thing that is definitely interesting is how much the label has not been the focus of Beyonce's brand. It's mentioned from time to time but it's nowhere near other hip-hop lines such as Phat Farm or Rocawear. So while it is doing well, it's not doing as much as it could.

But in the long run it may go to benefit Beyonce as quality and not quantity is the key focus. So only time will tell how this will shape up to be.

Justin Timberlake

Justin Timberlake somehow went from the Mickey Mouse Club to the modern renaissance man. While that has been no easy feat, he has managed to make himself a pop culture commodity by recognizing what's hot and capitalizing on it. And while he has been open in admiring the careers of Frank Sinatra and Dean Martin, he's managed to modernize it on his own terms.

Beginning with his solo career that launched ten years ago, it's been all about staying hungry and remaining determined. And in 2005, he took it to the next level by launching his very own clothing line alongside childhood friend and fellow fashion lover, Trace Ayala. William Rast is a combination of the first and last names of their respective grandfathers, William Bomar (JT's grandpa) and John Rast (Ayala's granddad).

Initially, William Rast did not succeed due to a perceived over-saturation of celebrity fashion labels. But that did not deter Justin and Trace from success in the fashion world. They consulted with high-level designers while also observing the trends of those around them. And eventually, they built a groundswell of attention through word of mouth and unconventional advertisements.

That home spun approach has been a recurring theme throughout the company's short history. An ad campaign in 2008 featuring Timberlake and supermodel Erin Wasson as fictional character William Rast and his girlfriend generated a unique form of buzz for the line. Also helping were the number of starlets who were spotted wearing the jeans that were the specific focus of Timberlake and Ayala.

Of all celebrity fashion labels, the influences of the roots of the designers are among the most palpable. Justin and Trace seem to want to stay connected to the fact that they are southern and very proud of it. And they are also smart about keeping in check with the needs of the consumer by doing a limited edition deal with Target.

Truth be told, the prices are still not that great but it seems like the value of the clothing is made to match the fact that these clothes are intended for long use and wear.

There are several other celebrity clothing lines to discuss at length but some are more explicit stories of failure or success instead of a combination of struggle and triumph like the others I have mentioned.

Gwen Stefani: Widely regarded as a fashion icon since No Doubt's coming out party in the 1990s, Gwen Stefani launched a clothing line around the same time as her solo career in the 2000s. L.A.M.B. (Love Angel Music Baby) which is also the title of her solo debut has done substantially well and spawned a second label, Harajuku Lovers. To be honest, I admire Gwen Stefani's swag but there's no way I could wear most of her label everyday. But she's managed to carve her own niche quite successfully.

Diddy: P. Diddy, Puffy, Sean Combs, or whatever he's going by nowadays, he's managed to make his own name based on a line of great business decisions and great market instincts. And while he has become the quintessential hip-hop entrepreneur, it is quite obvious his clothing line is here to stay. And as much as he promotes his products, I am sure many of you know what he sells among other things.

Jennifer Lopez: Good ol' Jenny from the Block has definitely moved up a few blocks from the South Bronx where she is from. However, she also has kept a watchful eye of those still on the block. Her first clothing line J.Lo launched in 1998 and became massively successful. The line benefited greatly from Lopez's status as a growing pop culture icon in both movies and music. The line endured several controversies before finally leaving the states. Jennifer Lopez, however, has developed a new line called Jennifer Lopez Collection exclusively for Kohl's. It essentially is a sophisticated update of J.Lo and is definitely budget friendly for those J.Lo fans who are now working moms just like good ol' Jen.

The list goes on and on and I'm sure somewhere in our closet or fantasy closet, there's that one piece by our favorite celebrity fashion designer that we long for. I know I do. Either way it's always interesting to see how celebrities continue to evolve in this ever-changing cultural landscape.

SO THESE ARE THE CELEBRITIES PLAYING FASHION AND EVEN EARNING BIG ...

Who is Your Favorite Celebrity Designer?

•  Jessica Simpson
•  Russell Simmons
•  Beyonce
•  Justin Timberlake
•  Gwen Stefani
•  Diddy
•  Jennifer Lopez
•  Other- I'll Tell You in Comments
•  I'm Not Giving these People Any More Money Than They Have Already

Fashion Label Descriptions...

• Jessica Simpson - Official Site: Womens shoes, boots, dresses, apparel, handbags, jewelry, clothing,
  Shop women's shoes, boots, handbags, designer dresses, coats, and more at Jessica Simpson. Latest fashion and designer clothing, sweaters, tops, bottoms, jackets, jewelry fashion star. Jessica Simpson news, music, pics, videos
• Phat Farm - Wikipedia, the free encyclopedia
• House of Dereon
  Beyonce and Tina Knowles' line of clothing and accessories embodying couture, kick, and soul.
• William Rast Official Store
  WilliamRast designs denim jeans, tee shirts, hoodies and jackets for fashion-forward men and women.
• L.A.M.B.
  L.A.M.B. - a flirty rocker label representing Gwen Stefani's style, music and personality.
• Sean John
  Sean "Diddy" Combs line of clothing, accessories, and more for men, women, and boys.
• Jennifer Lopez Clothing for Women | Kohl's
  Jennifer Lopez's lifestyle brand of clothing, accessories, and other items for women.

LATEST UPDATES AND NEWS ON CELEBRITY CLOTHING LINE IS HERE LOGON TO 

http://nymag.com/tags/celebrity-fashion-lines/

FOR ALL THE CRISP FASHION AND STAY UPDATED.....

How does a Fashion Pr Agency Work.

                                                         Company - EXPOSURE

We are an independent communications agency. We deal in creative solutions to business challenges, crafting campaigns and content that work exceptionally hard to convey brilliant ideas with passion.
Making brands culturally relevant since 1993

THE COMPANY HOLDS BRANDS LIKE - 

* LEVI'S, HOBS, NIKE, PENGUIN - MEN CATWALK COLLECTION AND POLO SHIRTS,DR MARTIN'S - 1460'S STYLE BOOTS, WINTER FLORALS, TARTANS, PUNK TREND, ADAM AND STEVE, HOLLY HILTON - S/S 2013 PASTELS AND ROCKAND ROLL,TOPMAN - BY OWL ANDE AND SAM.FOLK, AND NIKE.

ONE OF THE MOST RENOWNED BRAN LEVI'S IS HEADS ON OF FOR EXPOSURE AS IT IS SINCE 15 YEARS.

Levi’s® is one of Exposure’s longest client relationships. We have partnered with the brand for over 15 years in the UK and Europe. In 2010 we targeted a tricky female fashion audience to communicate a brand new shape and cut of jean – Curve iD. The programme we developed as lead European agency (based on insights from a study of 60,000 women) culminated in a two day gathering of European media to the flagship store in London’s Regent Street to launch Curve iD’s ‘Shape not Size’ product and brand campaign.
Over 200 journalists and bloggers attended, delivering commentary throughout as they themselves were fitted for the perfect jeans. Traditional and social media delivered PR value of over 10 million pounds, and from a commercial point of view, the brand saw a 110% increase in sales of women’s Levi’s®, which exceeded UK sales targets by 100,000 pairs. Research from Levi’s® showed that 33% of women visited stores just to purchase Curve iD products.

Exposure and Levi’s® celebrated the 140th anniversary of the iconic 501® jean via a series of media engagement activities. Levi’s® 501® jeans hold a seminal place in fashion history and to mark the 140th anniversary, the brand unveiled the next generation of the 501®, introducing non-denim to the collection for the first time ever. Exposure managed the media relations for the UK market, including a press trip to Levi’s® HQ and archives in San Francisco, together with a press junket in London, where select media were given a unique education in the evolution of the 501®, hosted by Levi’s® Historian, Lynn Downey. The year long celebration culminated in the UK launch of ‘Levi’s® 501® Interpretations’ a limited edition photographic book featuring 150 style interpretations of the 501® jean. The event was attended by VIP media, bloggers and cultural creatives.The 140th ann

iversary was a huge success with a wide spread of in depth features within influential broadsheet supplements, top tier consumer monthly publications and discerning  blog posts with a reach of almost 200 million.

INTRODUCING LEVI'S PRINTED PANTS.

Dr. Martens
Agyness Deyn for Dr. Martens

Agyness Deyn, the world renowned British model and style innovator turned her hand from being the face of Dr. Martens to releasing two collections for the brand; AW12 and SS13.  Agyness,  who perfectly embodies the Dr. Martens ethos of rebellious self expression, used her very British desire to be different with two very popular and quirky collections. Exposure hosted and produced the global launch event and have since been promoting the collection to the UK media.

NIKE

Exposure were briefed to bring the Nike publication ‘Sole Provider’ to life as a modular brand experience. Emphasis was placed on telling the stories contained within the book through engaging, interactive and irreverent installations and communication. The promotional campaign focussed on the first and last Nike basketball kicks in the lineage, the Blazer and the Ultraflight

IT HAS A COLLECTION OF MEN'S AND WOMEN'S TRAINER S GYM WEAR. USED FOR EDITORIALS AND FASHION SHOOTS.

WOMEN'S WEAR

MEN'S WEAR

NIKE SPORTS SHOES.

HOLLY HILTON

HER COLLECTION WAS S/S 2013 WHICH HAD PASTELS AND ROCK AND ROLL THEME.

THEY HAD THE HI END BRAND SECTION WHICH HAD LCM - LONDON COLLECTION FOR MEN, CHRIS RABON  FOR MEN'S AND WOMEN'S WEAR.

JOHN MEDLEY - 140 YEAR POLO T SHIRTS AND ROLL NECKS. FOLK .

LEVI'S PREMIUM LINE HAD THE HAND CRAFTED VINTAGE T SHIRTS OF THE 1930'S ERA A TOTAL REPLICA OF THAT TIME PURELY HAND CONSTRUCTED USING THE FINEST FABRIC AND TEXTILE.

HOW DOES THE PR AGENCY WORK ON THE INSIDE.

1. THERE IS A BRAND PR FOR A CATEGORY OF EACH SET OF BRANDS UNDER THEM. THEY CALL FOR THE COLLECTION FROM THE BRANDS TO THEIR COMPANY TREND WISE AND KEEP THEM AT THE ROOM SPACE HANGED ON THE STANDS WITH ACCESSORY. 

2. EACH HAS A LOOKBOOK AND THE STYLISTS,BLOGGERS,MAGAZINE FIRMS MAJORLY SEND HIRING REQUESTS TO THE PR MANAGER AND THEN COME TO AGENCY THEMSELVES TO PICK UP THE PIECES
NOTE: THEY HAVE TO SPECIFY IN THE NOTE THAT PIECES HIRIED WILL BE CREDITED AND EVEN TAKEN CARE ANY DAMAGE AND FAULT WILL  BE BORNE BY THEM OR THEY HAVE TO PAY FOR THIER LOSS AND DAMAGE DONE BY THE HIRED FIRM OR PERSON.

3. THERE ARE PR ACTIVITIES AND EVENT S WHERE THE FASHION INDUSTRY AND MAGAZINE INDUSTRY PEOPLE ARE INVITED TO SEE THE COLLECTION LAUNCHED OR BRAND LAUNCHED IN THEIR STORE OR AGENCY.

4. THE PR HAS TO MAKE SURE THAT SHE IS POLITE AND KIND TO ALL THE REQUEST SHE RECEIVES AND HAS TO BALANCE AND MANAGE THE SLOT OF CLOTHES AND PIECES GIVEN TO EACH, THEREFORE IT IS SOMETIMES BLOCKED PRIOR TO THE REQUEST SENT TO SECURE.

5. PR HAS TO BE A PRO IN COMMUNICATION AND BE ASSERTIVE  TO DEAL WITH CLIENTS AND MANAGE THE BRAND AND ONCE THE COLLECTION IS WORN OUT THE PR HAS TO PACK IT AND SEND IT BACK TO THE BRAND OFFICE.

6. NOT ALL CAN HIRE THE PIECES AND BRANDS FROM THE PR AGENCIES IT IS MAJORLY FOR BLOGGERS,STYLISTS AND MAGAZINE FIRMS.

7. SOURCING REQUESTS MUST AT-LEAST BE SENT 2 WEEKS PRIOR TO THE SHOOT HELD.

8. WORKING IN A FASHION PR COMPANY IS MORE ON THE ROLE OF BEING ORGANIZED AND HANDLING THE BRAND TO THE BEST AND PROMOTING AND MARKETING IT TO THE BEST.

9. THEY ENCOURAGE NEW BRANDS AND EVEN PUSH THEM FRONT TO GET CREDITS AND PROMOTE THE BRANDS WHOSE COLLECTION SPEAKS VOLUMES.

10. BEING A PR AND WORKING FOR BRANDS MAKES YOU KNOWLEDGEABLE AND ACTIVE TO THE KEY TRENDS, YOU GET IN CONTACT AND MAKE GOOD CONNECTIONS WITH STYLISTS, MAGAZINES, AD AGENCIES, BLOGGERS, PHOTOGRAPHERS AND THE PAGE 3 CIRCLE. THIS HELPS YOU BUILD GOOD RELATIONS AND WILL HELP IN THE FUTURE NETWORKING FOR YOUR OWN BUSINESS.

SO OVER ALL THE PR GETS TO EXPERIENCE AND HANDLE MANY BIG BRANDS AND KEEP FULFILLING SOURCING REQUESTS.

SO EXPOSURE IS THE ONE OF THE BEST PR AGECNY IN THE UK.

FOR INTERNSHIPS AND MORE INSIGHT ON THIS AGENCY YOU CAN LOG ONTO  THEIR WEBSITE - http://europe.exposure.net/culture/showroom/

AND GET GOING TO BE THE BRAND PR FOR FASHION INDUSTRY.

                                                                                                                                                              

London College Of Style Editorial Shoot

                            London College Of Style 1st EDITORIAL SHOOT


Courtsey : Beach Blanket Babylon - Shoreditch.

The Mood and Concept of my shoot is 

                                    URBAN DECAY.

For years, trends from the runway in high-end fashion can seem to take inspiration directly from the street, inspired by urban,trend,music,architecture and the environment of the city landscape itself, Urban Art in graffiti (and by other means) has become widely accepted and much loved those who inhabit the city and of course there has always been a duality between the interplay art and fashion, each borrowing and inspiring the other.

Street Style and Urban Mix was seen in the streets of London..

So my Reference for the shoot was more of Street Urban and my Model was AVA  

I wanted my concept to be more colorful and bright with bright eye makeup and nude lips with messy hair. The BUMMER JACKET was a sure street Accesory I used with the sneakers.

HERE ARE BEHIND THE SCENES OF MY SHOOT..

So this was a little highlights of my shoot quite chich and modern was my approach. 

This was the urban street style look.